Businessmen of the gastronomic sector of the Valley of the Guadalhorce have visited La Rioja to know first hand experiences put in it goes there related to the gastronomy and the tourism. This visit is one of the activities that is carried out inside the project » Promotion of the Qualit employment in the Gastronomic Sector in the Valley of the Guadalhorce » of the program I eurouse. The aim of this project is the search of innovative formulae that favor the creation and the maintenance of the employment in the region and to favor the qualification of the professionals with the learning on other successful experiences referred to the improvement of the employment by means of the creation of new tourist products and the use of TIC (Technology of Information and Communication). The gastronomic sector and the tourism related to this sector is the principal generator of employment both in High La Rioja and in La Rioja Suroriental, is by that this community has been chosen for our visit since beside having good raw material since they can be the wines, the vegetables, the gastronomy in general they have an enterprising character worth bearing in mind.